‘Lake Ontario’ Hat Maker Sees Politics and Sales in Name Change – Bloomberg Law News

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Americas+1 212 318 2000
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Asia Pacific+65 6212 1000
Mere hours before President Donald Trump signed an order to change Lake Ontario’s name on US maps, a husband-and-wife team in Canada’s capital city began marketing a blue hat with its name.
If retail is detail, the timing for Liam Mooney and Emma Cochrane was nearly perfect. Their firm, Ottawa-based Jackpine, took about 100 orders for “Lake Ontario” caps shortly after launching the product online in response to Trump’s threats to rename the body of water “Lake America.”
Jackpine is preparing to sell thousands more — expecting a sharp public reaction now that Trump has signed a directive …
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