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New data from SmartCustomer and Goods Unite Us finds that Democratic shoppers are more likely than Republican shoppers to let politics influence where they spend their money.
1,115 U.S. shoppers were surveyed how a company’s politics shapes where they spend their money.
Some of the findings include:
More shoppers say politics influence what they buy. Shoppers are increasingly boycotting companies over politics, and rewarding the ones they agree with. Shoppers want more political transparency, with conditions.
Fifty-one percent of U.S. consumers surveyed said they have boycotted a company over its political views in the past year. That number has jumped, up from 30% in 2024, and 67% say a company’s politics influences what they buy.
Among Democrats, 64% said they have refused to buy products from a company because of its political stance. 47% of Republicans said the same thing.
With the Democrats now in power, 39% say they plan to become more conscious on who they align their spending with their political beliefs.
64% of those surveyed said they would support paying more for a product from a company whose political beliefs match their own.
A majority (53%) believe companies should be more transparent about their political positions.
Sixty percent say a business’s political affiliation would matter more to their purchases if they could easily see it while shopping.
Thirty-five percent supported companies disclosing their political donations.
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